NFSA RFT 2526/P003: Digital Media Agency

Description

The National Film and Sound Archive of Australia (NFSA) invites Tender Responses from suitably qualified and experienced organisations for the provision of a Media Agency with a focus on digital to plan, buy, manage and optimise paid digital campaigns across channels such as search, BVOD, display, audio, social and content partnerships.The preferred Tenderer (if any) will deliver strategic media plans, ongoing reporting and insights, and work closely with NFSA teams and creative partners to support national brand awareness, audience growth and the launch of a new NFSA website.The NFSA are the custodian of the nation's audiovisual heritage and under the National Film and Sound Archive Act 2008 our mandate is to collect, preserve and share Australia’s moving image and record sound culture with current and future generations.In FY24, items from the collection were viewed more than 137 million times around the country, making it one of the country’s most vital and utilised cultural resources. Our national audiovisual collection is rich. Interest in the past is perennially high for learning, entertainment and communal identity.The NFSA is investing in editorial, content, and programming strategies to ensure that our storytelling reflects the diversity and cultural dynamism of contemporary Australia.The NFSA has ambitions to have greater engagement with Australian audiences, with more people viewing more of our content, more often.The NFSA is looking to engage a proactive and highly capable media buying agency to plan, buy, manage and optimise media activity across relevant channels with a focus on digital.The preferred tenderer (if any) will have experience working with entertainment and/or culture brands and has the specialist expertise, tools and industry relationships required to deliver this project.The scope includes, but is not limited to:Media Strategy, planning and buying across digital channels (e.g. search, BVOD, display, audio, social, content partnerships)Ongoing campaign management, reporting and optimisationCollaboration with internal stakeholders and external creative partnersInsights and benchmarking to build th NFSA's media capability over timePlease Note: The National Film and Sound Archive of Australia is not required to comply with the Commonwealth Procurement Framework, including the Commonwealth Procurement Rules (CPRs).The National Film and Sound Archive of Australia is not a prescribed corporate Commonwealth entity for the purposes of the CPRs under Section 30 of the Public Governance, Performance and Accountability Rule 2014. Given this, other aspects of the ATM and tender process, may not (and are not required to) be consistent with the CPRs.This ATM is issued through AusTender to leverage a convenient and efficient tendering platform, and provide notification of the opportunity to suppliers.