Engagement of a Production Agency - National GBV Communications Campaign

Description

Service Requirements/Terms of Reference (ToR) The selected Production Agency will undertake the conceptual design, multi-platform production of campaign communication assets. The primary areas of responsibility for this procurement include - Development of Campaign Identity and Branding Production of Trilingual Communication Content Generate all communication materials in Sinhala, Tamil, and English to ensure equitable reach. Craft survivor-sensitive narratives aligned with Gender-Based Violence prevention standards and UN protocols. Design and produce awareness posters and digital assets. Multimedia and Audio-Visual Production Develop social media reels and short-form video assets. Support for Digital and Social Media Platforms Conceptualise creative digital assets for widespread dissemination across social media channels. Facilitate content rollout through integrated digital campaigns and interactive online engagement. Produce myth-busting graphics, hotline awareness reminders, and public education visuals. Visibility Initiatives and Community Outreach Design visibility materials for Grama Niladhari offices Inclusion and Accessibility Standards Incorporate accessibility features including sign-language interpretation, subtitling, and accessible digital formats. Ensure all communication outputs are culturally sensitive and suitable for diverse national audiences. Accessibility Adaptations - Inclusive communication formats Subtitles, sign language interpretation, accessible digital formatting, Braille-ready materials across all key content Digital Dissemination & Boosting - Dissemination and online boosting support Social media publishing, audience targeting, engagement amplification Throughout campaign period Objectives and scope of the Services The selected Production Agency will be responsible for: Conceptualizing and developing trilingual communication materials aligned with campaign objectives Ensuring all content is survivor-sensitive, inclusive, and culturally appropriate Coordinating production schedules and delivery timelines Designing materials suitable for digital, print, and community outreach platforms Supporting public visibility and digital dissemination efforts Ensuring accessibility standards are integrated into campaign outputs Coordinating with UNFPA throughout content development, review, revision, and approval processes All materials developed under this assignment will remain the intellectual property of UNFPA. UNFPA Sri Lanka