Creative services to rebrand Waikato public transport

Description

RFx ID: 31724781 Organisation: Waikato Regional Council Open date: Monday, 26 May 2025 5:00 PM +12:00 Close date: Thursday, 26 June 2025 5:00 PM +12:00 Categories: 80140000 - Marketing and distribution 80170000 - Public relations and professional communications services Region: Waikato Overview: We need a new brand for Waikato’s Public Transport Network. We want to partner with a specialist creative agency who can help re-brand Waikato’s Public Transport Network. The project will include the development of: - a brand strategy - a new look brand - a new logo. We want the new brand to: - be easy to remember - help grow and maintain passenger numbers - allow room for future growth. The new brand will be applied to: - all public transport vehicles - infrastructure (e.g. stations, bus stops) - marketing and communications materials (e.g. timetables, brochures, collateral). What we don't want: - the implementation of the roll-out plan for the rebrand isn’t included as part of this project. This is an exciting opportunity for a reputable and established creative agency to contribute to a high-impact rebranding project and enhance the agency's portfolio with a significant, visible transformation that can drive community engagement and recognition. Please refer to the RFP documentation for all detail.