LRPS-2026-9204318 Social Media Listening

Tender summary

UNICEF Thailand is seeking a qualified institutional contractor to provide services for the implementation of a social media listening tool Background The UNITED Nations International Children’s Fund (UNICEF) is a globally recognized organization dedicated to working to realize the rights of children all around the world with a presence in over 190 countries and territories. UNICEF began the work in Thailand in 1948. Since then, UNICEF Thailand has been working to ensure the rights and well-being of every child in the country. In the age of digital connectivity, UNICEF utilizes social media to broaden our reach, engaging audiences across multiple platforms to generate tangible programme results. Social media serves as a conduit for advocacy, enabling UNICEF to shed light on critical issues affecting children worldwide and to encourage public conversations, raise awareness, and call for action. Furthermore, UNICEF uses social media for brand building and supporter engagement, generating compelling narratives that humanize our mission and deepen public affinity for our cause. Lastly, social media has become an instrumental tool for resource mobilization, opening up opportunities for fundraising and partnerships. However, as digital conversations evolve at an unprecedented rate, it has never been more important for UNICEF to monitor conversations related to children and public sentiment regarding the UNICEF brand. Implementing a social media listening tool will enable UNICEF to monitor, gain insights, analyse, and respond in real time to these online conversations. It also enables UNICEF to manage crises proactively, identifying potential issues before they escalate. Objectives, Purpose & Expected Results To actively monitor and analyze online conversations across various social media platforms, especially the major ones in which UNICEF Thailand has a presence (Facebook, Instagram, X (formerly Twitter), LinkedIn, and TikTok). This process helps UNICEF understand the sentiments, opinions, and trends among the public regarding the brand and children-related issues. This will allow UNICEF to stay informed and give us the opportunity to recognize and respond to both positive and negative feedback. The insights about emerging trends also help us to stay ahead of the curve and seize new opportunities. Additionally, it helps us in crisis management by identifying potential issues in their infancy, allowing for a more prompt, effective, and informed response. Examples of the topics to be monitored are: Emergencies (local and global) Child nutrition and early childhood development Public concerns on child rights Stateless and migrant children Children and youth mental health Youth participation and civic engagement Education Child online safety (especially, sexual abuse and cyberbullying) Climate change Poverty/child poverty Public perceptions and sentiment of UNICEF and celebrities supporting UNICEF Children and social media regulation (including child digital rights and online age restrictions) Expected results The implementation of a social media listening tool capable of monitoring major social media platforms and online channels widely used in Thailand, including but not limited to Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, LinkedIn, with ability to add additional platforms in the future. Social media conversations related to public opinion and sentiments towards UNICEF Thailand, child-related issues, and selected topics are monitored and analyzed using keywords agreed upon by UNICEF. An alert system is implemented and set to inform the relevant UNICEF staff members of any social media conversations that are attracting attention from the users, based on the keywords agreed upon with UNICEF. Weekly and monthly reports are provided. The reports should have data (e.g., how many conversations there are) and contextual analysis of the conversations (e.g., what are the trends about, what is the sentiment of the conversatio

What to check before bidding

• Issued by UNICEF.
• Located in Thailand.
• Source notice 9204318 on UNGM.
• Notice published 10 Jun 2026; Tenqual indexed it 10 Jun 2026.
• Deadline listed as 2 Jul 2026.
• Source documents portal identified.
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