Generational renewal in agriculture – exploring which characteristics could increase youth demand for farming

Summary

This contract aims to collect primary data through on-line surveys, focus group discussions, semi-structured in-depth interview and online experiments that will inform the implementation of actions that make farming more attractive to young people both with and without farming background. The Commission will prepare draft version of all materials to be used in the data collection (questionnaires, discussion guides, and experimental designs). The contractor shall provide suggestions for improvement; program the surveys and experiments in their on-line survey platform of choice; recruit participants, assure completion of the tasks by the selected sample sizes meeting data quality, provide digital versions of the data; and report on data characteristics together with lessons learnt during the process.