RFI - PSPC - GoC Advertising, Media Planning, Buying, Reporting and Verification

Tender summary

This RFI is aimed at the Canadian advertising industry, associations and advertising agencies (“Industry”). The purpose is to seek information on approaches to address current and evolving challenges presented by the changing advertising environment, to help the Government of Canada (GC) with the development of the next Agency of Record (AOR) mandate (i.e. contracts). This is a RFI and not a bid solicitation. Canada will not respond to enquiries in writing or by circulating answers to all potential suppliers. Potential suppliers are not required to submit information under this RFI to qualify for any future bid solicitations for this requirement. Documents may be submitted in either official language of Canada. Responses should be submitted through the SAP Business Network. The full Request for Information (RFI) and attachments can only be accessed and downloaded when logged into your SAP Ariba account and you have filled out your Government of Canada profile. For technical issues with CanadaBuys: https://canadabuys.canada.ca/en/support

What to check before bidding

• Issued by Department of Public Works and Government Services (PSPC).
• Located in Canada.
• Deadline listed as 27 Feb 2026.
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